Travellers Welcome
I attended the Abu Dhabi Brand Identity workshop that was held at the Emirates Palace. Firstly I was impressed by the hard work that has been put into this project. My appreciation goes to every member who works in the Office of the Brand of Abu Dhabi for the time and effort that has been put into this massive project. The whole idea is to create a brand identity for Abu Dhabi city which revolves around the word respect. The goal is to attract the wealthy tourists not in money only but the wealth of knowledge too. Abu Dhabi won't advertise its image in a cheap way in order to attract tourists. Rather, smart ways integrated with traditions will be used.
Abu Dhabi is planning to attract "culture seekers" in order to enrich themselves with a new experience in a new country as stated in the brand identity book. Every detail has been taken care of, such as the newly modified Abu Dhabi taxi's that will make tourists feel welcome from the moment they step out of the airport, where the driver will be dressed formally and fluently speak two languages and have the knowledge to brief any new tourists about Abu Dhabi on their way to their hotel or watch from the LCD screen on the back seat to get more information about Abu Dhabi.
“As Emirati's we are all ambassadors to our country”, so we must always represent and interact with visitors of the UAE to win their hearts and souls. This is the strong vision that Sheikh Mohammed Bin Zayed has and that's why this identity existed and I believe if we all took the effort to read and look into the Abu Dhabi Identity book we will all help into creating a better future for our country.
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